How To Engage Customers & Ignite Your Business w/C.C. Chapman & Ann Handley

This week, I had the great pleasure of speaking with two people whose time and knowledge I greatly respect: C.C. Chapman (Founder, Digital Dads) & Ann Handley (Chief Content Officer, MarketingProfs.com). Together they’re co-authors of my new favorite book, Content Rules. I consider it the perfect field guide for any small business or solo-preneur looking to market themselves and engage with clients successfully on the web.

In this episode we discuss: (Note: if you care to Tweet a line from the interview & spread the awesome, use the hashtag #imbpr)

  • How important it is to create content as a cornerstone of your marketing (furthermore, how to do it)
  • The importance of having a plan (we discuss the important of having something as simple as an Editorial Calendar to start)
  • The importance of dropping the “marketing-speak” and engaging your customers as everyday people, not numbers and statistics
  • To close things out, Ann (@MarketingProfs) & C.C. (@CC_Chapman) share their two takeaways (“Best Practices” for being successful on the web)

[podcast]http://www.ricardobueno.com/wp-content/uploads/2011/01/contentrules.mp3[/podcast]

Click here to download the mp3 | 5.11 MB | 29.46

Ann and C.C. having been posting content on their site since they started authoring the book, head on over and check it out.

What are some of your “Content Rules” for engaging customers successfully on the web? Do you have a blogging success story that you care to share? How else are you creating content to engage with fans and customers online?

Haven’t read “Content Rules”, pick up a copy:

 

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Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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