Just Hit Publish

I think writer’s block is simply the dread that you are going to write something horrible. – Roy Blount, Jr.

Is this post good enough? 

Are people going to read it? 

What if they don’t? 

Are people going to share it? 

I should change the title…

I should find another image…

Sh*t, does this even make any sense? 

Am I getting my point across? 

It’s too long…

It’s too short…

I should just re-write it…

These are some of the dozens of questions that race through your head just before you hit the publish button. You second guess yourself. Sometimes you say “screw it,” and you publish that post anyway. Other times, the inner critic wins and you call it quits (you don’t publish anything).

Accept the fact that…

  1. Your very first blog post might very well suck
  2. No one is going to comment at first (you just need to learn to close with questions and invite a dialog)
  3. Some people, aren’t going to like your content no matter how hard you try
  4. You can’t please everyone (see #3)
  5. People are going to read but not always comment (remember #2)
  6. People are going to comment but not always share
  7. Growing your subscriber base takes time (a lot of time)

And lastly, you’ll get better.

Reading books about blogging and posts about blogging isn’t going to make you a better writer. Writing more is going to make you a better writer. Yes, your writing is good enough and it’ll get better.

Just hit publish (more often).

Ok?

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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