Chris Brogan inspired this post. It’s a post about simplicity. He argues that business is simple but that we as human beings tend to overcomplicate it. And you know what, I agree 1,000%. I think it’s our natural tendency in to overcomplicate things in both business and in personal life.
The problem this creates is it’s limiting. In business, it slows our momentum. Momentum fuels motivation and that’s what keeps us moving forward. In our personal lives, it creates friction in our relationships.
The solution? Reframe your thinking.
Keeping It Simple:
Ask yourself a couple of questions:
- How simple is are my business processes? (The buying process, the customer service experience, etc.)
- How simple is it for people to reach me? (Can people reach me easily through my website? Via email? Phone?)
- How simple is it to receive and respond to customer service requests? What’s my response time?
- How simple are the solutions I present to my clients? (Complicated? Or easy to understand and actionable?)
- How simple is it for people to opt in to my marketing campaign? Or to navigate my website to learn more? (When I launched Real Estate Blog Blazers, there were far too many steps involved for people to download the actual ebook)
- How simple is it for people to refer me new business? John Jantsch has a great book on this.
Question everything that you do. My ebook download experience was a ~5 step process initially now cut down into two (you opt-in via email and presto, you have an ebook in your inbox). How can you make your processes simpler in all that you do to improve the customer experience? In the end, less is more and simplicity means a less frustrating process.
What do you think? Can you find areas for improvement?
Photo Credit: Katie@!
