That’s what most people don’t understand. Everything you do is marketing. From the guy who cleans the floors, to the customer service representative that answers the phone to help you with your problem.
Every tweet you send out… That’s marketing your business.
Every rant you post on Facebook… That’s marketing your business.
Every blog post your write or comment you make… That’s marketing your business.
To quote Scott Stratten:
Marketing happens everytime you engage (or not) with your past/present/potential customers.
He just about nailed it. Everything you do… Every conversation you have (every interaction) is marketing your business. And yet people Tweet random s**t, post rants on Facebook and leave negative comments around the blog-o-sphere.
If you consider your actions and how it impacts your marketing, wouldn’t it be wise to work on putting your best foot forward each and every time? Sure you can treat it like a task and give it a half-ditch effort, after all it’s just another thing to add to the “To Do List” right? OR… You can work on exceeding client’s (and prospect’s) expressed and unexpressed wishes, needs and concerns. Think you’ll get some repeat business outta that?
