The market isn’t coming to save you. Either you lead generate, or you get left behind. – Gary Keller, Family Reunion 2025
Real talk: 2024 had the lowest home sales in 29 years. If you’re waiting for the market to get better, you’re already losing.
The agents who will dominate 2025 are the ones taking massive action right now.
Some agents are panicking. The best agents? They’re doubling down on relationships, referrals, and relentless execution.
Here’s how you get ahead while everyone else is hesitating …
Three Moves to Generate Listings Now
1.) Mine Your Database Like a Gold Rush
Most agents think they need more leads. The truth is, you probably already have a list of people waiting to transact just sitting there idle. They’re just sitting in your CRM, ignored.
Tools like Revaluate help real estate agents and lenders identify likely sellers in their database by using predictive analytics and AI-driven insights.
Their system scores contacts based on their likelihood to move, allowing you to prioritize outreach to the right people at the right time.
In addition to predictive seller targeting, Revaluate also offers database repair (by cleaning up bad emails, duplicates, and outdated contacts) and a database report card to assess the overall health of your list. With tools like this, you’re not just working harder—you’re working smarter, ensuring that every conversation is a high-value opportunity.
Then, there’s tool like Fello. Their buyer/seller enrichment tool gives you instant, data-driven insights on homeowners that are already in your database.
By enriching your contact list with property details, home value estimates, and seller intent signals, Fello helps you prioritize leads and identify who’s most likely to move. Instead of guessing, you’ll know exactly who to call, when to call, and what to say so that you’re automatically turning passive contacts into active opportunities.
Basically, these tools help you identify the next highest likely to sell opportunities so that you’re not leaving money on the table.
📌 Action Step: Call three past clients today. No pitch. Just check in.
Your next deal is already in your database. You just gotta work it! And tools like Revaluate and Fello to help you identify exactly where they are.
2.) Be Everywhere (Relentlessly)
In a slow market, obscurity kills businesses. You can’t afford to be forgotten. So the best way to stand out is to be everywhere, all the time.
I like the work that Jeff & Amara are doing to help realtors create content for social through Maven.
Their business model is simple: every third month, the MAVEN team travels to your location for an in-person filming session, capturing both short-form vertical videos and long-form horizontal content. They handle everything from content strategy and scripting to filming, editing, and posting across platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube.
It’s all-inclusive and meant to ensure that you consistently showcase your expertise and build influence without the hassle of managing video production yourself.
📌 Action Step:
- Share one valuable market insight this week on Instagram, LinkedIn, or email.
- Show up at community events (or host your own client happy hour or event). Be seen.
- DM 10 past clients. Ask how their year is going.
The best agents don’t wait for leads to come to them. They put themselves in front of people, consistently.
3.) Face-to-Face Wins (Every Time)
At Family Reunion, Fello partnered with Good Events Co. to host an exclusive VIP bash for top agents and prospects.
It wasn’t just a party. It was a power move.
- Strengthened customer relationships
- Created high-value connections with new clients and partners
- Fast-tracked conversations into real business
Here’s the truth:
- People do business with people they like and trust.
- Trust is built faster in person than over email.
- The agents dominating 2025 will show up where it matters.
📌 Action Step: Plan (or attend) one in-person event in the next 30 days. A client happy hour, a mastermind, even a casual coffee meetup. Remember, every deal starts with a conversation.
So, what’s your move this week?
- Call three past clients
- Post one valuable insight
- Show up in person
No one’s coming to save you. But if you work on generating leads relentlessly and being omnipresent, then you don’t need saving.
So … what’s your next move? Hit reply and tell me.
Best,
Ricardo
