I hear this excuse all the time: “I don’t know what to say!”

One of the biggest barriers to entry most people face when it comes to starting is blog is lack of knowing what to say. Kind of curious when you think about it really. They say that the average person speaks approximately 16,000 words per day (as soon as I find the source, I’ll link it here). If you transcribe those words my guess is you’d have enough writing to publish a book over the course of a week.

Now consider this: How many times (whatever your profession) do you find yourself disseminating the same information over and over again to new prospects/clients?

What’s the difference between communicating that information verbally versus putting it down on paper? Sure it might be a little bit different and yes it takes a bit of time. It’s probably the reason I like sending video emails using Eyejot at times rather than crafting a written email (it’s faster). Nevertheless, when you consider how often we speak and share the same information over and over again, it’s really not that difficult to put it down in writing and share it more often.

So what’s stopping you?

Fear:

I would argue that the biggest thing holding people back is fear. Fear of…

• …not knowing what to say,
• …sounding dumb,
• …people reading what you have to say and/or taking the time to comment,
• …people finding your content interesting enough to revisit or share it with others…

These are all common fears people face with respect to authoring their own blog. (I know because I’ve been there too). Fear leads to procrastination and writer’s block. So how do you get past it? Know that you’re good at what you do. If you have the knowledge and expertise to speak intelligently about your subject matter, you have what it takes to write it out as well.

Go read Copyblogger’s 7 Quick-Start Techniques for Fighting the Fear to Write. Then go read 10 Steps to Becoming A Better Writer. And remember, it only takes one (subscriber, comment, etc.) to get the momentum going.

Over To You:

What holds you back from writing content (blogging)? Is it fear for putting yourself out there? How have you overcome these challenges? Is it easier now than it was before?