I always tell new real estate bloggers that the success of their blog is dependent on their ability to develop fresh new content consistently. If you can’t, there’s no point and your marketing endeavors are better spent on other (traditional) activities. Then it got me thinking… The success of any marketing campaign is dependent upon whether that activity is going to produce a desirable result. What is it that you seek:
- Increased blog subscribers?
- Increased email subscribers?
- Product purchases?
- Registrations and leads from your site’s contact form?
Are you writing for the sake of writing? Are you tweeting for the sake of Tweeting? Are you joining every new social network because of the buzz and glamour of some new technology that everyone is raving and talking about? Or are you actually taking the time to assess the expected outcome of your activity?
Chris Brogan published this earlier today: The Ambition Flowchart
It’s a simple flowchart but very effective. Either the activity falls into the useful (benefit) category, or it doesn’t and so you can forego that activity and move onto something else.
Print it. Post it up in front of your desk. And reference it the next time you write a blog post on your company blog and or decide to send out a Tweet or launch a Facebook Business Page. If the activity doesn’t benefit you (if you can’t attribute an expected and beneficial outcome), it’s time to move on to something else.
IMAGE CREDIT: Chris Brogan