Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

– W. Edwards Deming

First, you need a good product. A product people actually have an interest in buying.

Then, you need to offer an exceedingly high level of customer service. If you’re product is mediocre, and your service is killer, people might be willing to stick with it because of the high level of personalized service.

If you’re product is great but your service sucks, you still risk losing customers no matter how good the product is. Because truth be told, we hate dealing with companies that offer bad customer service.

Think service doesn’t sell?

Zappos sold to Amazon for nearly a billion dollars.

So here’s the bottom line, under-promise and over-deliver and your brand’s fans will talk. 

Agree? Disagree? What say you?