Next week I’ll be speaking at the Hispanic Business Showcase, a new media marketing event for start-ups and small business organized by the Hispanic Chamber of E-Commerce and my buddy Tayde Aburto. The event is organized into three tracks: Start-up Track, Business 2.0 Track and a Professional’s Track. Speakers include marketing stars such as Mari Smith and Ramon DeLeon who has been rockin’ the new media space to build brand awareness for his Domino’s franchises in Chicago.

I’m excited for the opportunity to join the folks at the Hispanic Business Showcase because I think that there’s an opportunity there. I feel like the Hispanic Community is behind the curve in terms of adopting social media tools. I may be wrong, so if you have any good examples, I’d love to see them.

Two companies that come to mind in terms of embracing new media are: VivaReal.us and Frontera Estates. These are two start-ups that are doing well. Still I think that there’s opportunity for business of all shapes and sizes to benefit from some of the tools that are out there today; blogs, social networks, listening tools, etc. All of which we intend to discuss next week at this event.

Check out the schedule and if you’re interested in attending, registration is only $50. If you’re in the San Diego area, I’d love to meet you!