START A BLOG TODAY

Go to WordPress.com and sign up for an account. The registration process isn’t all that time consuming (you’ll be ready and set to go in less than ~2 minutes). When you register, your domain will be something like: yourname.wordpress.com. That’s ok for now. The point here is to get started!

Just Do It!

The general school of thought says that you have to put a plan in place:

  • What’s the blog about?
  • How often will you post?
  • How will you make money?
  • How will you promote it?

Yes, those are all great questions. But sometimes, over-planning gets in the way of execution and progress. The sooner you start putting your thoughts down and publishing them in the digital space, the sooner you’ll start to understand the technology and it’s potential.

Your Digital Self

It’s great that you’re on networks like Twitter, Facebook, LinkedIn, Trulia Voices, etc. But nothing quite showcases your knowledge and personality like a blog. A blog helps you share the knowledge, insight and personality that makes you unique. The biggest challenge anyone has is that of determining how to stand out in a crowded marketplace. A blog is the perfect vehicle that allows you to demonstrate your uniqueness.

Don’t Know What To Say?

You’re a smart person. You have something to say. If your passion is real estate, talk about real estate. If you’re into paint-balling, talk about paint-ball. If you’re into horses, talk about horses. The point is, everyone has something to say about something.

Getting Started

Don’t worry about hosting and design (at least not yet). Your objective here is to focus on content and voice. On building a community and determining if this is something that you’d like to do over the long-term. If you find that it’s something that you really enjoy, then you’re ready to rock out with a design of your own.

Don’t Worry About Comments

Keep writing. Keep publishing. Stay focused and persist. People won’t always comment, that’s ok. It doesn’t mean that they’re not reading. Find ways to share your blog and your content with more people both on-line and off-line. And remember, it only takes one.

What are you waiting for?

What’s your blog’s url and what’s your blog about? Drop a note and a link to it in the comments. I’d love to see what you’re doing 🙂

Seth Godin & Tom Peters on Why Blogging Still Matters:

PHOTO CREDIT: schmeegan

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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