If you’re going to invest in lead generation you’ll need a solid lead conversion system in place to ensure that those leads become customers; otherwise, you’ll be wasting your money.
How many times have you been so excited about a new lead that you were really confident was going to convert only to find out later that it went nowhere? Or you’re still chasing them after weeks and months?
The process of converting leads into customers is hard. You have to strike a balance between staying persistent but not pestering. And you have to have the patience to follow up long enough to stay top-of-mind, build trust, and convert the sale.
Sometimes that process happens quickly (30 – 60 days) but other times it can take up to 12 – 18 months. Here’s the thing I tell every agent I work with: “Leads are going to be ready when they’re ready, not when you want them to be ready.”
So, do you have an effective process for converting those leads into clients and sales?
This week I’m joined by Daniel Cross, Director of Business Development at Verse.io. Verse’s combination of technology and people is leading the revolution from cold-calling to conversational interaction. Daniel is enthusiastic about assisting businesses (i.e. real estate professionals) in developing a more effective contact and conversion process so that you can get a good return on investment from your lead generation dollars spent. At Verse, they’ve generated and followed up on well over 10 million leads so they know a thing or two about what works.
Click the flash-player below to listen now:
Let’s jump into the episode!
2:29 The early days of verse.
6:09 Does it hurt my business if I don’t utilize AI?
10:14 What experience do you deliver to make sure you’re not creating confusion?
17:34 Effective ad examples.
20:18 Qualifying listing leads.
22:55 Buyer leads vs. seller leads.
25:24 Your goal should be to create opportunities to have conversations, not sell a house.
26:33 What is considered a good conversion number?
30:54 Does your response rate go up the more attempts you make?
35:16 The importance of setting the appointment.
41:20 How to audit your lead processing systems.
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To connect with Daniel:
To connect with Ricardo Bueno: