Focus on what your customers/readers want to know, not what you want to tell them about your product/service.
The first part of that sentence is useful. Useful is good. Think about how you respond to content… What do you tend to share the most? Content that’s useful, right? The latter part of that sentence is self-promotional and no-body likes that. Remember, nobody cares about your product or service. They only care about finding solutions to their everyday problems. They care if (and only if) your content is useful (first).
Guidelines for Making Your Content Work for You:
- Post Regularly – but only if it’s useful. No Press Releases or overly promotional “me, me, me” type posts.
- Post Quality Content – if it’s helpful, publish it. Each post should have a main point. Stick to it and deliver.
- Answer Questions – The next time someone asks you a question via email, over the phone, or in person… Blog your response. (Read: How To Use Your Blog for Stock Answers)
- Respond to Comments – Always, always, always be response. Respond to every comment and every email in a timely manner. In the words of Gary V., “get your hustle on”. Passionate communities are built that way.
What would YOU add? How else can you be helpful and grow your audience? What’s worked for you?