Websites Are Like Gardens

Managing a website is a lot like managing a garden. Once a week you have to mow the lawn, trim the hedges and basically just all-around tend to the place.

If you don’t, things quickly and easily become over-grown. Until eventually your site visitors will think there really isn’t much to look at.

With that in mind, here’s what I’m trying to do on a weekly/daily basis… (And I encourage you to do the same)

  1. Click around and browse your website as if you were a first-time site visitor. What works? What doesn’t? What can you get rid of to make things simpler?
  2. Ask for feedback from people. Were you able to find what you were looking for? If not, how can I make it easier/better to search this site?
  3. Respond to comments in a timely manner to keep the dialogue going.
  4. Get rid of the clutter. This includes any widgets that people aren’t clicking on.
  5. Optimize the Calls To Action on my landing pages. First, I check Google Analytics to identify my top landing pages. Then, I have Goals set up to track conversions. Then, I ask myself, what can I do to improve these metrics?

What do you think… What are some of your tips for keeping your website fresh and stocked full of useful content? 

[PHOTO CREDIT: Mikey G Ottawa]

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


Get more from me on:

Subscribe
to Newsletter

Join 5k+ other real estate professionals and get actionable advice for growing your real estate business.

"*" indicates required fields

First Name*
This field is for validation purposes and should be left unchanged.