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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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January 30, 2012   |   by Ricardo Bueno   |   Get free new post updates HERE.

Websites Are Like Gardens

Managing a website is a lot like managing a garden. Once a week you have to mow the lawn, trim the hedges and basically just all-around tend to the place.

If you don’t, things quickly and easily become over-grown. Until eventually your site visitors will think there really isn’t much to look at.

With that in mind, here’s what I’m trying to do on a weekly/daily basis… (And I encourage you to do the same)

  1. Click around and browse your website as if you were a first-time site visitor. What works? What doesn’t? What can you get rid of to make things simpler?
  2. Ask for feedback from people. Were you able to find what you were looking for? If not, how can I make it easier/better to search this site?
  3. Respond to comments in a timely manner to keep the dialogue going.
  4. Get rid of the clutter. This includes any widgets that people aren’t clicking on.
  5. Optimize the Calls To Action on my landing pages. First, I check Google Analytics to identify my top landing pages. Then, I have Goals set up to track conversions. Then, I ask myself, what can I do to improve these metrics?

What do you think… What are some of your tips for keeping your website fresh and stocked full of useful content? 

[PHOTO CREDIT: Mikey G Ottawa]

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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Reader Interactions

Comments

  1. Denise Smedley says

    January 30, 2012 at 1:35 pm

    I get bored so easily with my own website.  One week, I love how it looks, another week, I anxious to change things up, or just “trim the hedges” at least. 

    I agree,  it’s important to maintain your site and keep it fresh – the same is true for a retail store.. and I think it applies to websites too.

    Reply
    • Ricardo Bueno says

      January 30, 2012 at 2:02 pm

      Denise: That’s the perfectionist in us that keeps us itching/wanting to change every little thing. Heck, I know I wake up everyday wanting to change something 🙂 

      Reply

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