Weekly Marketing News, Technology & Resources (N. 01) – Website Makeover Edition

We’re gonna try something new around here… Once a week (on Saturday’s), I’m going to share what I think are some of the best articles I’ve read from around the web.

I won’t just share a link, I’ll expand on the title and give you some input on why I think it’s useful. Basically, I’m curating some of the best content from around the web so you don’t have to go searching for it – you can just get it here.

But here’s the thing… I’d like your feedback on whether or not you think it’s useful (just drop a comment and let me know). If so, I’ll keep ’em coming every week.

Follow @Ribeezie on Twitter to grab these links (and more) every week.

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8 Things Designers Should Teach Their Clients

I’ve heard people complain about designer’s taking too long to deliver on a project, or the design not coming out quite the way they’d hope. But it’s not always the designer’s fault. Sometimes, it’s the clients.

A lot of design/client relations can be better managed if you just set clear expectation up-front, however. This post does an excellent job of covering some of those steps.

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How To Get Actionable Data Out of Google Analytics

Analytics is one of the first things you should have installed when you launch a new website. The problem is, people don’t know what to look for – making sense of that data can be pretty overwhelming sometimes. 

This post however, gives you some excellent step-by-step advice on how to make sense of that data. It also covers some great steps on how to set “Goals” to track conversions better. In other words, how are people getting to your website, and what’s the conversion funnel look like when they subscribe to your list, register or purchase something.

Read it. Implement. And make better sense of your data!

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Do You Have Useless Website Content?

This one’s a short one, but a good one. When you’re website serves as your business presence (your digital store-front), it’s important to keep everything up-to-date and easily accessible.

If you don’t, you risk losing customers. This post is a nice Call To Action to clean up your act and eliminate all of that useless clutter that isn’t really serving a purpose.

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10 SEO Blog Post Publishing Steps That Most Bloggers Forget

There’s more to effective blogging than just Write ==> Publish. How are you optimizing your content for SEO?

This post serves as a nice check-list for all of the steps you need to cover before publishing a well optimized post – everything from keyword research, to title tags, post-slugs, images and meta-descriptions.

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97 Ideas for Building a Valuable Platform

The title to this one says it all. Social media is more than just sharing your latest blog post and asking for a ReTweet. It’s about being insanely useful and standing out as the Go To resource in your niche. Marketer Chris Brogan, shares some excellent advice on how to do just that.

App of the Week:

Here’s a Quick Way To Get Rid of All of Those Spammy Emails You Receive from Twitter, Facebook, and LinkedIn

You know those annoying notifications you get when you have a new “friend request” or someone DM’s you on Twitter? Notification Control seems to be a pretty cool app to turn all of those pesky notifications off. You just click on the social networks whose notifications you want to disable and it takes you straight to the “notifications” dashboard so you can turn things off.

No fumbling around, just click, disable and you’re all set to go.

Did you miss anything on the blog this week?

That’s it from me. Watcha got for me, internet?

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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