Teaching WordPress for Real Estate at Beverly Hills Association of REALTORS® (BHAOR)

January 2, 2011

Teaching WordPress for Real Estate at Beverly Hills Association of REALTORS® (BHAOR)

On January 19th, I’m joining Jerel Taylor from American Trust Escrow to teach a course on using the WordPress blogging platform as an effective real estate marketing tool. We’ll cover the basics of how to set up a WordPress blog, creating reader-focused content, and design “Best Practices” for effective lead conversion. It’s an hour-and-a-half interactive session where we’ll discuss things like:

Keyword research and tips for picking a domain name,
How to install and customize WordPress (I recommend the StudioPress AgentPress Child Theme),
How to create SEO optimized community landing pages,
How to create Featured Listing pages (using the free WordPress Property Plugin)

…and lastly, as you all know, I work for Diverse Solutions, Inc. so we’ll be talking about adding MLS listings to your blog via a full fledged map search and via our WordPress IDX plugin. In case you didn’t already know, through a partnership between Diverse Solutions and SoCalMLS, dsSearchAgent Lite is offered FREE to ALL SoCalMLS members, in addition to a discounted dsSearchAgent Pro Rate.

Who is this for? This session is for anyone who is…

…new to WordPress and wants to learn how to use it as an effective marketing tool,
…has been blogging for a while but isn’t getting the traffic/results that they expected,
…interested in learning how to do basic WordPress design/customizations,
…interested in building a multi-author blog for a brokerage,
…interested in transfering/moving from a static site design to one designed on WordPress

We’ll review a lot of sample designs from other prominent real estate bloggers and we’ll discuss Best Practices for implementing your own design.

Already have a solid design? No problem. We’re going to be covering content strategies too. So if you’re interested in learning, come on by…

Event Details:

Wednesday, January 19th
1:30 – 3:00pm

Beverly Hills/Greater Los Angeles Association of REALTORS®
8501 Wilshire Blvd., Ste. 340
Beverly Hills, CA 90211

Cost: $10 for members, $15 for non-members
Click here to register or contact BHGLAAR at (310) 967-8800

What’s Your Advice?

For those of you that have actively been blogging for a while, what’s YOUR best advice (in 140 characters) for those that are just starting out?

Interested in having me speak at your next real estate and technology event, Association Luncheon or Breakfast? Contact me here for availability and rates.

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.