As we get ready to launch the new marketing blog and learning center for the RightMessage website, I've been reading a lot of books on customer on-boarding and building better user experiences. One ...
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Thank you W+R Studios
I'm leaving Cloud CMA. A few years ago Greg Robertson and Frances Brittle gave me an opportunity. They welcomed me with excited and open arms to the team at W+R Studios - makers of Cloud CMA. I ...
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Two Words You Need To Eliminate From Your Vocabulary
What if. Whether you're a kid growing up or a grown man/woman trying to make a name for yourself, those are the two most debilitating words I've ever heard. The mindset that stems from uttering ...
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Keys To Effective Prospecting
I've had the pleasure of giving hundreds of presentations at local offices and associations over the last year. The top performing agents always stand out from the below average agent in that they ...
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7 Strategies To Generating More Leads In the Next 30 Days
Leads are the life-blood of any business. Especially in sales. I got started in the real estate industry as a loan officer just before the big sub-prime mortgage collapse. When you're first ...
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Always Keep Testing
I'm currently reading Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized the Industry. It's really a great read with some valuable ...
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Overcoming the Biggest Seller Objection In Real Estate
Every home owner out there today has a preconceived notion of what their home home is worth. And where are they getting it from? That's right ... from Zillow. In Cloud CMA we import data ...
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What Successful Agents Do Well
I’ve been doing a lot of training over the last several months speaking to thousands of agents from various brokerages in different states. Everyone wants to have a successful career selling real ...
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10 Real Estate Blog Topics To Fire Up Your Content Calendar
Good content bridges the gap between a total stranger and acquiring a customer. Good content builds trust. It educates. It informs. It engages. And it converts. But good content is also really ...
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Your Real Estate Half-Time Report
I'm a big basketball fan so naturally, I was watching the Warriors vs. Thunder game. It was a disaster to say the least (if you're a Warriors fan). If you're a sports fan you know there's always a ...
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3 Lead Magnets To Supercharge Your Conversions
You have a new lead! If you're a small business owner or have a real estate blog, that's one of the most beautiful subject lines you'll ever see come into your email inbox. You have a new ...
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Mastering the Art of the CMA
Most agents take a reactive approach when it comes to creating a CMA. In other words, the CMA is just another item on their list of things to do. It's something that needs to get done because I'm ...
