Many people debate whether a “blog” is the best way to go with respect to a web marketing solution. They don’t like the idea of a blog (for whatever reason) and much rather prefer a static website solution (you know, the one’s with all of the cool flash). Well, at [Ribeezie+Media] I have to tell ya, we’re kinda biased towards WordPress (we love it!). It’s what we use for all of our custom designed client projects: http://www.ribeeziemedia.com/about/portfolio
This week, I had the opportunity to talk with a real estate agent, Irina Netchaev (Real Estate Broker with Keller Williams Realty), about some of the creative ways that she’s used the internet (blogging in particular) to market her business in the last year and close (17) seventeen escrows!
- She writes 2-3 posts per week.
- She connects with clients on Facebook to socialize/remain top of mind after the close of escrow.
- Invests little in print media (does so upon seller request). Instead, focuses on syndicating listings around the web.
- Has a lead capture as provided by her IDX system (allows her to track where her leads are coming from).
Question(s) for You:
How are you using the web to market your business services? Do you have a blog? If so, how often do you post on it? How do you track “leads” (if at all) as generated by your web marketing efforts?
If you author a blog, please feel free to link to it below in the comments so that we can check it out…