Sometimes, when you ask someone close to you (like your husband or your wife), what they think about your website or blog, they tell you, “oh, that looks good sweetie, great job.”
Only, it really isn’t.
Your blog sucks. And they know it. (Or they don’t). But they’re too nice to tell you otherwise.
That’s the problem with being nice… It isn’t very helpful.
Instead, sometimes, the feedback you really need to hear is downright mean. But at least it’s helpful. After all, you can’t keep telling someone they’re doing good work when they really aren’t.
We all need good, honest feedback. Sure it might sound mean, and sometimes, that feedback might be wrong, but at least it’s helpful.
Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.
Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.
Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.
