At last week’s RESA (Real Estate Staging Association) International Conference I had the pleasure of presenting alongside Branding & Marketing Expert David Avrin. Internationally known as the “Visibility Coach,” David talked about just that…the importance and power of visibility for a company. In this 3:38 sec interview with David, he answered the following questions:
- How do you gain visibility in the marketplace? More specifically, in a crowded marketplace?
- What’s the biggest challenge businesses face in marketing themselves?
Interview with David Avrin (The Visibility Coach):
The biggest challenge any small business (especially Real Estate) faces is that of gaining visibility in the marketplace. All things being equal, how do you differentiate yourself from your competitors? David addresses these points and more in his new book. I’m only a few chapters in but can already tell you that it’s definitely going on my “Top Recommendations” List.
In the meantime, what about you? What’s your biggest marketing challenge as a small business? Let us know in the comments below as Stacey Soleil and I hope to have David join us on our podcast soon…