Over on Agent Genius, there’s a good discussion going on about whether blogging is dead or alive (it’s an interesting read and so are the comments). Ultimately, I’m of the opinion that you get what you put in. You can’t expect to write two posts per month and rank as the number one search result for “Your City’s Name Real Estate.” Google “Long Beach Real Estate” and the number one search results in a field of ~31,100,000 results belongs to Real Estate Blogger Laurie Manny (may she rest in peace).
In the end, consistency counts. And of course a little bit of know-how and strategy goes a long way too. If you’re in it for the short-term and you think this is the ultimately solution to your lead generation problems, you can forget it. Blogging and social media shouldn’t be your marketing strategy, instead, they should be a part of your marketing strategy.
With that said, how often do you update your real estate blog?