How To Make Your Design/Layout More Focused and Intentional

Yesterday I showed you a mock-up of a sample Home Search Page from a Real Estate site. In my opinion, one of the most common problems with most real estate websites is a lack of focus. In this video, I walk you through that sample Home Search Page and the changes I’d make to it (based on your feedback as well) to give the page design a little more clarity and focus. By removing elements, reworking the layout and adding some basic copy, you can really hone in and drive visitors exactly where you want them to go and take action on what you want them to do.

Here’s the video:

If you can’t see the video, click here.

What do you think? Does this give you some ideas on how you can improve your own page design?

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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