At its most basic level hyperlocal marketing is the process of attracting and retaining your best customers by targeting a specific geographic niche, such as an area, city, neighborhood, or zip code.
By creating great local evergreen content, conversion content, and connection content consistently that answers consumers questions about the community, buying or selling, etc. you’ll attract a local audience that builds & grows your business.
This week I’m excited to talk to my long-time friend and realtor, Jason Farris. Founder of FresYes Realty and FresYes.com.
Jason discusses how he grew his hyperlocal website, FresYes.com, from a small local website to a huge lead magnet with over 29,000 subscribers, as well as how he went from a single agent to a team of 20+ agents handling over 100 transactions per year.
Click the flash-player below to listen now:
5:51 What’s your strategy for hyperlocal?
13:51 Using your newsletter to build your business
20:28 How to take your newsletter and convert it into business
23:33 The power of segmenting
27:51 Don’t lead your newsletters with real estate related topics
30:11 Are there any objections from buyers about only being hyperlocal
31:25 Don’t convince people to buy a home, convince them that you’re for the job
35:05 Provide nothing but value to your contact list both in your newsletter and in person
Other Ways To Listen:
- Click here to download the episode – 1hr (Right click and hit “save as”)
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To connect with Jason:
To connect with Ricardo Bueno: