This week, I had the great pleasure of speaking with two people whose time and knowledge I greatly respect: C.C. Chapman (Founder, Digital Dads) & Ann Handley (Chief Content Officer, MarketingProfs.com). Together they’re co-authors of my new favorite book, Content Rules. I consider it the perfect field guide for any small business or solo-preneur looking to market themselves and engage with clients successfully on the web.
In this episode we discuss: (Note: if you care to Tweet a line from the interview & spread the awesome, use the hashtag #imbpr)
- How important it is to create content as a cornerstone of your marketing (furthermore, how to do it)
- The importance of having a plan (we discuss the important of having something as simple as an Editorial Calendar to start)
- The importance of dropping the “marketing-speak” and engaging your customers as everyday people, not numbers and statistics
- To close things out, Ann (@MarketingProfs) & C.C. (@CC_Chapman) share their two takeaways (“Best Practices” for being successful on the web)
Ann and C.C. having been posting content on their site since they started authoring the book, head on over and check it out.
What are some of your “Content Rules” for engaging customers successfully on the web? Do you have a blogging success story that you care to share? How else are you creating content to engage with fans and customers online?
Haven’t read “Content Rules”, pick up a copy: