[@InboundNow Interview] On Local Content Creation & Lead Generation

July 29, 2011

[@InboundNow Interview] On Local Content Creation & Lead Generation

On Thursday, I was the featured guest on Inbound Now, Hubspot’s social media and inbound marketing podcast! We talked blogging and content marketing of course…

See, the thing is, it can be overwhelming when starting a blog. There’s lots of things that you need to take into consideration and get right…

Who’s my audience?
Content Planning – what am I going to write about?
Social Media Marketing & Promotion
Where do I get post ideas from? (Hint: check out Real Estate Blog Topics)

The sooner you plan and outline each of those things, the better. At the end of the day, if you’re blogging for business, a little work now to set a proper foundation is going to go a very long way in shaping your long-term success. So, join David Wells (the show’s host) and I as we talk about things like:

How and what local businesses should do to build their presence on the web
Balancing personal and professional in your content marketing
Listening and being helpful in social media
The process of writing headlines and creating content

What are you doing to generate content on the web and attract people to your offer? How are you measuring your results?

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.