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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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Information-Binge Bias

September 6, 2011   |   by Ricardo Bueno   |   Get free new post updates HERE.

Are You Suffering From Information-Binge Bias?

Information-Binge Bias

Has this ever happened to you before? You’ve thought of starting a new blog, but you haven’t really gotten around to it. Instead, you’re focused on absorbing all of the information that you can before you start – hosting, domain names, platforms, etc.

Some people will go months researching information and will never get started.

I see it happen all the time.

People tell me that their “thinking” about starting a new blog, only, they never really get around to it. We have a natural tendency to place too much attention on information, even when it’s barely relevant.

People often think, “the more information I gather, the better.” 

The line of thinking is, the more information you consume, the more certain you are to be making the right decision.

The problem is, often-times, seeking all of that extra information just winds up being nothing more than a waste of time and money. Time passes, and the only thing you’ve managed to do is get overwhelmed with the onslaught of information. This called information-binge bias.

Curiosity, self-doubt, mis-information… All of those things lead us into information binges.

Yes, I know you want to gather as much information as possible to make the right decision. But think of this another way, when you confront the brain with too much information, the quality of your decisions tends to decline.  

Focus instead on just getting started… You already know more than you need to.

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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Reader Interactions

Comments

  1. Brad Yzermans says

    September 7, 2011 at 4:02 pm

    Guilty Guilt Guilty…..OK, less thinking and more action.  I’ve found even after thinking and learning everything I can about what I want to do, it still isn’t perfect or right when I do do it.  So what the heck, just start a project, go with the flow, and figure it out as we go.

    Reply
    • Ricardo Bueno says

      September 7, 2011 at 4:09 pm

      Honestly Brad, that’s the BEST think you can do – re: “just start a project, go with the flow, and figure it out as we go.” 

      All you need is an end goal (or set of goals). As for the process, you already know more than you think and give yourself credit for 😉 

      The thing is, it’ll never be perfect. We’re our own worst critics and we’ll criticize ourselves day-in and day-out and we’ll second-guess what we’re doing. So today, stop doing that. No more. 

      Launch and execute!

      Reply

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