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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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April 15, 2016   |   by Ricardo Bueno   |   Get free new post updates HERE.

Mastering the Art of the CMA

Most agents take a reactive approach when it comes to creating a CMA. In other words, the CMA is just another item on their list of things to do.

It’s something that needs to get done because I’m heading out to a listing appointment. Or, a prospective client asked for a CMA.

Well, yesterday I interviewed one agent who just finished her first year in real estate. She signed 16 listings and closed 9 transactions for a total sales volume of $5,202,000.

Not bad, right?

Her goal this year is to close 30 transactions and so far, she’s on track to get there.

We hosted a 40 minute webinar that dives deep into how she’s taking a proactive approach to using the CMA both to generate leads and to guide her pricing discussions with her clients. Listen in and learn:

  • Her door knocking and open house scripts for getting that coveted listing appointment with a potential seller
  • The critical pages that she includes in every CMA report
  • How she uses the CMA to guide her pricing strategy with a new seller (Hint: price is a strategy, not a destination)

… and more.

Lastly, if you’d like to test-drive Cloud CMA free for the next 30-days and get a life-time discount on your subscription if you decide to stay on as a customer, here’s a special discount code …

Try Cloud CMA Free


About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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