You Can’t Think Your Way Into Momentum

A few months ago, I couldn’t run half a mile without being grossly out of breath.

Last weekend, I finished a trail race in Big Bear with the family. And this week I logged somewhere between 15 – 18 miles, including a 7 long-run with the wifey on Wednesday.

Back in February, all of that felt impossible.

The funny thing is, I didn’t run my way back into shape by thinking about it. I just laced up my shoes one day and went for a run. Then I did it again the next day, and the next day. On days when I didn’t want to. On days when my legs hurt.

And on days when I couldn’t run due to injury (hamstring), I did something else (like the stationary bike or stair-master or weight training). I just wanted to keep moving, ya know.

Today, I can head out for a 4-5 mile run, hold a conversation on the phone with a friend, listen to a podcast, and think through workshop ideas, automations, and business problems while I’m moving.

The whole experience honestly reminded me of something that I forget from time to time …

You can’t think your way into momentum.

No amount of planning creates momentum.

No amount of strategy creates momentum.

Action, creates momentum. And momentum solves problems.

Every day that you execute (even just a lil bit), you’re generating evidence.

Evidence that you’re capable …

Evidence that you’re making progress …

Evidence that the thing you want is possible …

The other surprise has been what it’s done for our family …

We’ve become weirdly outdoorsy.

The kids get excited to explore new trails. They come home with dirty shoes. (My OCD brain likes it, lol).

For someone who mostly likes things neat and organized, it’s funny how much joy I get from looking at our pairs of dusty trail shoes sitting on the shoe rack in the garage.

I guess they represent more than just the miles, it’s the experiences and the adventures and the time together.

So the thing that’s bringing me stability is also bringing us together, and that’s been the best part.

But the more I think about it, the more I realize there’s a business lesson in there …

I see it all the time when I talk with agents … They aren’t struggling because they don’t know what to do.

They know they should be building strategic partnerships.

They know they should be creating content.

They know they should be figuring out how AI fits into their business before it becomes table stakes (hint: it already is).

They know they should be spending more time building assets they own instead of relying exclusively on Zillow leads, Instagram posts, or whatever tactic happens to be trending this month.

The problem isn’t a lack of information.

The problem is that they haven’t generated enough evidence yet (i.e. they haven’t created an ounce of momentum).

The agent who hasn’t sent the first partnership email is still wondering whether a partnership strategy works.

The agent who hasn’t built their first AI workflow is still wondering whether AI can save them time.

The agent who hasn’t hosted their first workshop is still wondering whether anyone will show up.

From where they’re standing, all of it feels uncertain.

And uncertainty has a way of making action feel optional.

Whether you’re trying to build a business, get healthier, write more, or create something meaningful…

Stop waiting for momentum.

Go create it.

One action at a time.

One day at a time.

One mile at a time.

Best,

Ricardo

Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.


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