Yesterday I gave a presentation to the Arcadia Association of REALTORS® Young Professionals Network (it was a great group). As in most presentations that I give, there’s always someone in the group that I bump into with some resistance. Here’s the thing, in real estate, there’s no one “right” way to do things. You do what works for you. For some, that involves social media. For others it doesn’t.
How Do You Know If It’s Right for You?
The best way to learn is to just do. It’s like riding a bike for the first time. You might not get it right away. You might mess up and fall. But after a ride or two, you slowly start to get it.
- Join Facebook (it’s easy). You sign up for an account like you do anywhere else. Don’t know if your clients are “social media savvy”? Here’s a neat trick, Facebook allows you to import your email database. Do it. You’d be amazed at how many people in your database area already on Facebook.
- Get on Twitter and tweet. Here’s a short list of people to follow who I think are doing it right: @EvangelistaLA, @ChrisBrogan, @Startabuzz,@FunomenalRltr, and @unmarketing. Give them a follow, say hello and start tweeting.
Then, the brilliant folks over at MyTechOpinion wrote an excellent resource titled:
- Start a blog and just write. You can do this for free at wordpress.com. My friend Laurie March did this and now her site is hopping with readers and comments.
- Subscribe and start reading other blogs both inside and outside of your niche. I use Google Reader for this (the folks over at Common Craft have anexcellent video tutorial for you). Here are some blogs to read and subscribe to: Problogger.net, Copyblogger.com, ChrisBrogan.com, AgentGenius.com and Ribeezie.com (heh, that’s me).
Remember, you wont’ always get it right straight from the beginning. That’s ok. The trick is to pick yourself up and start riding again. And if you have any questions, well, that’s what the comment box is for…ask away!