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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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November 16, 2010   |   by Ricardo Bueno   |   Get free new post updates HERE.

Create A Featured Listings Page with the WordPress Property Plugin

I think that a “Featured Listings” Page is a necessary component of any Real Estate Website or Blog (unless of course you don’t have any featured listings). But really, “Homes for Sale in [Your City]” is one of the reasons consumers are coming to your site to begin with. Showcasing your listings makes sense since your primary goal is to drive traffic to your site and convert that traffic into a closed sale (off of one of your listings). Right?

Here are some sample Featured Listings Pages from other Real Estate Blogs and Websites:

  • http://livesouthcounty.com/listings
  • http://homesbyhaycox.com/listings/featured-listings
  • http://www.tvrealtors.com/property-list.php

The WordPress Property Plugin:

The WordPress Property Plugin is the perfect solution for you if you’re looking to add your most recent property listings to your blog to create a Featured Listings page.  As long as you’re running on WordPress 3.0 or higher, this plugin works right out of the box. It might be a bit labor intensive to add 5 – 10+ property listings but it’s perfect if you’re just starting out in the business and you want to set up and neatly organize that Featured Listings page for your blog.

Here’s what your Featured Listings page will look like:

http://sites.twincitiestech.com/wp-property/properties

Here’s what your Listing Details page will look like:

http://sites.twincitiestech.com/wp-property/property/crossing-town-center/denali-towhhomes

Later, if you want to do something more heavy-duty, take a look at dsIDXPress, a WordPress IDX Plugin for adding MLS content to your real estate blog (Disclosure: I work for Diverse Solutions, Inc. and dsIDXPress is one of our products).

WP-Property Plugin Features: (from the plugin page)

  • Customizable templates for different property types
  • Fields such as price, bathrooms, bedrooms, features, address, work out of the box
  • SEO friendly URL’s generated for every property, following the WordPress format
  • Customizable widgets: Featured Properties, Property Search, Property Gallery and Child Properties

…and more. And the best thing about the plugin is it’s FREE! No download fees, no setup fees, just install and get to work on adding your listings. So like I said, it might be a bit labor-intensive to set up if you have a lot of listings, otherwise, it adds all of your listing data and organizes it in a very organized way so that you can rock out a good lookin’ Featured Listings page.

Do you have a Featured Listings page on your blog? Are you using an IDX vendor to display your listings or do you manually upload all of the content and information yourself? How will you use the WP-Property plugin? (would love to see examples of it in action on your site, so drop a link in the comments below…

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

Get more from me on and .

Reader Interactions

Comments

  1. Lisa Heindel says

    November 9, 2010 at 8:15 pm

    Ricardo, will this work with the Headway theme? There was another listing plug in I tried, but it displayed all funky with my theme.

    Reply
    • Ricardo Bueno says

      November 9, 2010 at 8:28 pm

      I don't see why it wouldn't. And the great thing about Headway is they have phenomenal support. So here's what I would do: install the plugin and if you see any errors, take a screenshot and email Headway support with a copy of the screenshot as well as try contacting the WP-Property plugin authors http://twincitiestech.com/contact-us

      In either case, I'm sure they'd each be able to identify/troubleshoot the issue.

      Let me know how/if it works upon installation!

      Reply
    • Frances Flynn Thorsen says

      December 19, 2010 at 5:37 pm

      Lisa, Are you using this plugin with your Headway theme?

      Reply
      • Lisa says

        December 19, 2010 at 7:31 pm

        No, I'm not. I installed it, but the display was funky on all but the first listing. Instead, I have a category for featured listings and created a page that headway displays based on that category. Much better than what I had before and actually less work because my post is the detail of the listing.

        Reply
  2. Rockwelcome says

    December 22, 2011 at 5:08 am

    Shrotriya

    Please help me for making property site in wordpress .
    please give me advise  for which plugin is best… and send the link…….

    Reply
  3. Brian says

    May 3, 2012 at 10:23 am

    I installed this plugin and added a property on a test blog I have and I don’t see it when I look at the blog? Is this suppose to be a post? or a page? doesn’t show up in either place. I’m using the default theme from wordpress.
    Any ideas?

    I tried the help but that’s useless.

    Reply
    • Danny says

      September 8, 2012 at 10:50 am

      I had the same problem. I found out that you have to attach the properties to a default property page. If you go into the settings page under wp-property on the main tab, you’ll see an area to add a default property page. I used a page called listings that I’d created earlier.

      There’s a tutorial on it here:
      http://vimeo.com/18859467

      Reply
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    Reply

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