Good writing bridges the gap between someone who doesn’t know you and making a sale.
Good writing builds trust.
That’s all marketing really is. Telling stories, building trust, and asking for the sale.
When I first got started in the industry I was a loan officer. I hated cold calling on farm packages. So I built a website and started writing about things that were happening on the economic calendar that would impact mortgage rates up or down. I would advise on whether you should lock or float your rate (subject to pre-qualification of course).
Imagine my surprise when I got a call from someone who was reading my blog posts and was calling to get pre-qualified for a purchase loan on an $800,000 home.
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