Congratulations! You already have a leg up on the competition by having your Google My Business page already setup.
To make sure that you properly optimize your business listing, make sure that you’ve answered all of the questions that Google wants you to complete. This will ensure that your listing has all of the valuable basic data that will make it easier for potential customers to find information about you and your business.
The next thing you might want to take advantage of is your Google My Business Posts. This are like “mini ads” that show up in Google search in your Google My Business Listing.
To write a post, log into your Google My Business dashboard and you’ll see the Posts option on the left-hand side:
You can add an image, a specific call-to-action (CTA), and even link to another page on your website in your Google My Business Posts.
What should you post?
- If you’re hosting an event (like a first time home buyer seminar) you can setup an event Post with the date and time and link to the registration page.
- Do you have an Open House coming up? Create an Open House Post and link to your single-property website or listing with the details.
- Did you just announce a new hire to your team? Add a short description and link to the announcement post on your blog.
Your Google My Business Posts will show up prominently in your business’ Knowledge Panel. Frankly, it’s probably one of the most underutilized feature so make sure you take advantage of it today!
