The Passion Conversation: How To Get People To Fall In Love With Your Business

Content Smarts

Robbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire and The Passion Conversation. Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand. This is her definition of advocacy: Advocacy occurs when people are inspired and empowered to […]

How To Kill Writer’s Block and Become A Master Copywriter

Content Smarts

By now you already know that executing an effective content marketing strategy requires that you create fresh new content consistently over time. The more content you create, the better. It allows you to build trust and rapport with your readers. And the more you create, the more likely you are to outrank the competition. People […]

How To Build A Better Business Online…the Human Business Way

Content Smarts

A relationship minded business, is a better business. Why? Because it puts the customer first. And that makes you referable. So today, I thought I’d talk to marketing expert Chris Brogan, President of Human Business Works, and someone who knows all about building a relationship-minded business. Or as he would like to say, building a […]

Are You Making Things Happen, Or Just Making Noise?

Content Smarts

The Impact Equation is all about launching ideas, building a platform and injecting the “human” element into your interactions to build relationships that will help you grow. But how do you build a platform amidst all of the noise? How do you nurture relationships that lead to value both for you and your community? How do you […]