The Passion Conversation: How To Get People To Fall In Love With Your Business

Content Smarts

Robbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire and The Passion Conversation. Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand. This is her definition of advocacy: Advocacy occurs when people are inspired and empowered to … [Read more...]

How Differentiate Your Business By Learning To Tell A Better Brand Story

Content Smarts

A great brand story will make you stand out from the crowd, increase brand awareness, create customer loyalty, and it will help you grow your business. The question then is, how do we build a better brand story? These are the questions we're setting out to answer with branding expert Bernadette Jiwa, author of The Fortune Cookie Principle and … [Read more...]

The Smart Content Marketer’s Guide To Understanding Responsive Design

Content Smarts Radio

Responsive web design basically means that your site adapts to fit whatever screen it's on whether it's tablet, your mobile phone or a desktop. Regardless of device, site visitors can access your site easily and see all of the content that you have to offer. But why should you care about mobile responsive design? How does it impact your SEO … [Read more...]