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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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March 10, 2021   |   by Ricardo Bueno   |   Get free new post updates HERE.

Ep. 27: How To Develop A More Effective Contact & Conversion Process

One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this …

Buyers (and sellers) are going to be ready when they choose to be ready, not when you want them to be ready.

So when a lead isn’t ready to list or buy right now, we develop this notion that it’s a “bad lead.” But that’s just not true.

Closing more deals is about doing three things well:

  1. Meet & talk to people
  2. Nurture the relationship
  3. Negotiate & close more deals

You can’t jump from step 1 to step 3 without investing some serious time, effort, and energy into step 2.

In this episode, I share some strategies for nurturing the relationship and developing a long term strategy to get them to the finish line.

Click the flash-player below to listen now:

Show-notes:

  • You can use automation to assist in making the sale, but it doesn’t replace the nurturing process [1m:20s]
  • The three step process to closing more deals [2m:27s]
  • You don’t need more or higher quality leads, you have a lead nurturing problem [3m:30s]
  • Understanding the Pancake Effect in your lead generation process [3m:51s]
  • How many contact attempts does it take to close a lead? [4m:17s]
  • Online leads are button pushers and form fillers [7m:09s]
  • The consumer is likely sitting in front of a computer with 5 different browser tabs open – why should they choose you over those 4 other agents? [8m:00s]
  • The State of Lead Conversion and Sales Report by Verse [9m:04s]
  • You’re going to beat out 83% of the competition if you just make meaningful contact within 5 minutes or less [9m:38s]
  • Using Zapier as your connectivity bridge to get leads out of Facebook and into your CRM [10m:54s]
  • How we use lead forms and custom questions as part of our qualification process [11m:15s]
  • Consumer leads “don’t suck” they’re just early entry buyers [12m:33s]
  • What our long-term nurture process looks like [14m:36s]
  • The long-term nurture tool we like to use in addition to your drip campaigns [18m:15s]

Download my drip campaign library!

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    Other Ways To Listen:

    • Click here to download the mp3 | 25m (Right click and hit “save as”)
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    Mentioned In This Episode:

    • The State of Lead Conversion In Marketing & Sales by Verse
    • Verse.io
    • Register for my on-demand Mastering Facebook Lead Ads webinar

    About Ricardo Bueno

    I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

    Get more from me on and .

    Reader Interactions

    Comments

    1. Stephanie Crawford says

      October 26, 2021 at 9:49 pm

      Hey Ricardo, great podcast. try as I might, I can’t seem to download that campaigne above. It just subscribes me, of course, I was already subscribed

      Reply

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