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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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July 14, 2010   |   by Ricardo Bueno   |   Get free new post updates HERE.

How To Use Delicious To Build A Library of Content

Social Bookmarketing service Delicious had 1.7 million unique visitors in the month of May 2010 (source: Compete). For those of you not familiar, Delicious is a service that allows you to tag and save web pages from around the web. I like to refer to it as an online filing cabinet of sorts for the best content that you find online.

Bookmarking & Tagging Content:

When I find a useful article on blogging, I bookmark (save) it on Delicious and tag it under whatever category is appropriate (if it’s an article on blogging, I tag it as “blogging”). I can add notes in the comment box to hi-light key takeaways for reference later. If it’s article that I want to reference later in a blog post, I say so in the comment box. Or if it’s an article that someone in my network might find useful, I hi-light the key takeaways from the post.

Why is this useful?

It’s primarily useful for two reasons:

  • I can save content that I find useful and reference it later when I’m crafting my next blog post,
  • When someone asks me a question on blogging, social media, etc., I have an easy way to share a ton of resources with them on the subject.

If it’s an article that I want to keep to myself, I can save it as a “private” bookmark so that only I have access to it. You can use this to store content only YOU want to have access to for ideas on building out your blog’s content strategy for example.

Here are some of the several articles I’ve bookmarked on the topics of Blogging & Social Media:

Blogging – http://delicious.com/ribeezie/blogging

Facebook – http://delicious.com/ribeezie/facebook

Social Media – http://delicious.com/ribeezie/socialmedia

If your goal is to become the “go to” resource for things along a particular subject matter, this is a great way to find and store high-level content that you can easily share with others.

How Might You Use It:

Currently, I think Delicious is highly underutilized. @MorganB agree’s with me. But do you see how this beats printing out all those articles and keeping them in a filing folder? Do you see how this is useful from a marketing perspective and content development perspective?

How might you or will you use Delicious to save, share and access content?

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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