You should start a blog. It’s easy. Or so they say…
Yet most blogs fail to effectively generate any business (leads) and are doomed to be abandoned by their authors just a few short months later.
Poor design. Poorly written content. Each of these things and more are contributing factors.
So here’s my advice to anyone who’s starting (or thinking of starting) a new real estate or small business blog…
- Be consistent. You need to create a consistent, predictable rhythm with your content otherwise you’ll lose people’s attention quickly.
- Who are you writing to (who’s your audience)?
- Why are you writing this? To deliver company news and announcements? To educate your clients on your products and services?
- How will you measure your results? (Recommended Reading: How To Set Proper Goals & Objectives)
- How easy is it to navigate your site?
- Do you have social sharing enabled?
- Are people commenting? If not, maybe you need to work on making your content more engaging.
- Are people sharing your posts? If not, maybe you need to work on crafting better headlines.
- Are people subscribing? If not, less pitching, more “How To” (remember, seek to be helpful, first).
These are just some of the things I think are important.
What did I miss? What else would you recommend to someone who’s thinking of starting a new blog for their business?
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