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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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May 27, 2010   |   by Ricardo Bueno   |   Get free new post updates HERE.

Starter Steps: Do’s and Don’ts

Hope isn’t a strategy. You don’t start a blog (or setup a Fan Page) and think, “I hope this goes well.” It’s wishful thinking, but it’s not much of a plan.

So what do you do? Where do you start? Here are some basic Do’s and Don’ts. If you need a little more help, check out some of our workshops.

Do’s

  • Participate (comment, reply)
  • Share Often (to be informative) – “set it and forget it” doesn’t work
  • Listen Actively (Google Alerts, TweetBeep, Feedreader)
  • Provide Value (two types of value: Education & Entertainment)
  • Measure (Google Analytics, Woopra, Visistat) – and adjust accordingly
  • Think Before You Tweet (post, update, etc.) – Remember, Google is Forever!

Don’t

  • Automate Conversation (nobody likes a robot)
  • Broadcast (read: Nobody Cares)
  • Steal Other’s People’s Content
  • Be Negative or Disrespectful (constructive criticism is ok)
  • Ignore People

What am I missing? What would you add?

Photo by: dhaneshr

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

Get more from me on and .

Reader Interactions

Comments

  1. Arlene Wszalek says

    May 27, 2010 at 10:35 pm

    Excellent summation. Ricardo. I'd add:

    — Within reason, be willing to be where your customers are. If they like to hang out on Facebook, make sure you have a Page there. If they're also on Twitter, keep an account there, too. You can't expect (or force) everyone to come to your website or blog; be willing to meet them halfway. You can use tools like Ping.fm to update multiple feeds at once, and then check each service individually for replies/ responses to engage in specific conversation.

    Reply
    • Ricardo Bueno says

      May 27, 2010 at 11:30 pm

      Wise advice. Identify who your target audience is and be where they are. Thanks for the comment Arlene!

      Reply
  2. Arlene Wszalek says

    July 16, 2010 at 11:28 pm

    I thought of another one to add to the Don'ts: Flooding your tweetstream. Make sure that you space out your posts (presuming they're not replies). People get irritated when one account dominates their stream, even if only for a minute or two. They might not stick around long enough to see that you don't do that all the time…

    Reply
    • Ricardo Bueno says

      July 16, 2010 at 11:58 pm

      Alrene: totally agree with you here! I find that a lot of people automate this sort of behavior and frankly it's kind of annoying. Often times I'm apt to unfollow the person.

      Reply

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