- Best Of
Grab a pen and paper, and write out your list of most important pages. Some people have too many pages on their header navigation. I’ve seen as many as 23 pages (yes, TWENTY-THREE) on a site’s navigation. That’s over-kill (in my humble opinion).
What I’d like you to do, is write out a list of what you believe to be the most important pages on your website. Then, put an asterisk next to the ones you think are most important.
The thing that you need to realize is that although many pages on your blog might be important, some pages are more powerful and effective at helping you achieve a desired outcome than others.
Why does this matter?
Understanding your site traffic makes it easier for you to direct people where you want them to go and take action. For example, I know that when people land on my site, 14.5% of that traffic clicks over to my ‘About‘ page before visiting any other page on my site. Another 6-7% clicks on my ‘Best Of‘ page. And another 3-4% clicks on my ‘Newsletter‘ page. Naturally, I’ve updated my About page to include some insight as to who I am, what my site is about and links to subscribe since that’s what I want people to do: subscribe to my site. My Best Of page serves the same purpose and contains some of the most popular content here on the site. How might you do the same?
What you need to ask yourself is:
- …where is my site traffic going? What pages are site visitors viewing the most?
- …are those pages optimized to have my site visitors take action on what I want them to do?
If they’re not, how can you make them better?
Spend some time identifying key pages on your blog and give them an update. What pages are really necessary and which ones can you remove from your site navigation? How can you update those pages to give them more umph (text, images, etc.)? As you’re working on updating each of those pages, think about objectives and “Call To Actions”. Are they clear?
Once your done, come back to this post, and share some of your updated pages! Did you create a new “Best Of” page? Are you a Real Estate Agent? Maybe you created a “Featured Listings” page?