It used to be that you purchased a domain and slapped up a simple website with a picture and your contact info.
All it was, was a digital business card.
Today however, the consumer wants and expects more.
They want to read what others are saying about you on the web. They want to read and see first-hand that you know what you’re talking about. And they’re making their decisions based on what they can find about you on the web.
The Benefits of Starting a Blog:
- Blogs allow you to share timely and relevant information about your industry (your local real estate market if you’re an Agent),
- Blogs allow you to showcase your knowledge and expertise about your business (think How To’s and other educational type posts),
- Blogs allow you to connect with readers via comments and email to get feedback and capture new business,
- Blogs make it easy for you to share your knowledge – just remember, Google loves great content and people share great content,
In short, today’s consumer is more digitally connected than you might think and they’re making decisions based on what they find and read about you on the web (whether you like it or not).
You can either help shape what they find (for the better), or you can just sit there twiddling your thumbs. Personally, I choose content that’s discoverable by Google and easily shareable by others.
How do you do that? Here’s a few steps…
What would you add? What other tips do you have for making a blog successful?