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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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September 22, 2010   |   by Ricardo Bueno   |   Get free new post updates HERE.

Most Marketing Is Unremarkable

Seth Godin says “most marketing is un-remarkable.” I have to agree. I can’t begin to tell you how many times I have to click on the un-subscribe button from someone’s email marketing newsletter. One that I didn’t ask to be subscribed to in the first place. That’s not how you get someone’s attention. At least not in the way that you want. What this is, is annoying.

Give me an incentive to subscribe. Be an authority (in your niche) and make me want to subscribe. Offer me something relevant and of value not something off-topic that I never asked to be a part of in the first place. Quit being annoying. Instead, find ways to be interesting and remarkable. That’ll get my attention and earn a subscription from me.

</rant>

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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Reader Interactions

Comments

  1. ajleon says

    September 23, 2010 at 3:16 pm

    Agree wholeheartedly. That is all. 🙂

    Reply
    • Ricardo Bueno says

      September 23, 2010 at 3:42 pm

      Heh, nuff said.

      Reply

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